Friendly, relaxed, family-run business. No pressure to pay for extras. The boat I rented (19′ Carolina Skiff w/ 60 horse Yamaha) was clean and well-maintained. Spent a day catching fish (including my first hammerhead shark) and running all over in some rough water and high wind offshore and in very shallow backwaters and channels, and never had a problem with the boat or motor. I’ll be renting from them every time I’m in Florida.
Update a couple years later: I’ve now rented from them 4 or 5 times and never had a single problem. Roy and his family are always great to deal with. The boats are always perfect.